Título: El proceso estratégico y la competitividad de una empresa consultora en el año 2022, Caso: JC Ingeniería y Consultoría S.A.C.

Autor(es): SALAZAR FIERRO FAUSTO ALBERTO, ALEJANDRO BARTRA MORI, CAYO LEÓN FERNÁNDEZ, JUAN C. CONDORI ANTEZANA

Fecha de publicación: 31-jan-2025

Resumen: The consulting firm JC Ingeniería y Consultoría S.A.C. has not conducted a thorough analysis of its strategic process, which limits its consolidation in the consulting sector. In this context, the objective of this study was to determine the relationship between the strategic process and the competitiveness of the consulting firm JC Ingeniería y Consultoría S.A.C. in 2022. A quantitative approach was used, with a non-experimental, descriptive, and correlational design. The population consisted of 20 professionals subcontracted by the company. Two surveys, validated by experts, were applied, with Cronbach's Alpha reliability coefficients of 0.875 and 0.898 for the variables "strategic process" and "business competitiveness," respectively. The results, analyzed using SPSS software, showed a significant positive relationship between the strategic process and competitiveness, with a correlation coefficient of 0.696, which led to the rejection of the null hypothesis. This demonstrated that the proper development of the strategic process positively influences the company's competitiveness. It was concluded that the continuous improvement of the strategic process could be a key factor in consolidating the company's position in the consulting sector, providing an effective framework for measuring and optimizing its impact on competitiveness.

Palabras clave: Process, Strategic, Competitiveness, Consulting, Business

DOI: https://doi.org/10.53358/ideas.v7i1.1160

ISSN: 2600-5573

Tipo publicación: Artículo